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KoziMarketing Services

Built for Bold Growth. Delivered with Calm Precision.

Decisive strategy. Your business doesn’t need more marketing noise—it needs marketing that works. Most fractional CMOs give you the roadmap. We give you the roadmap and the engine.

KoziMarketing combines executive-level marketing strategy with hands-on execution—so you don’t have to choose between a visionary and an operator. We architect your growth plan, then roll up our sleeves to build the systems, campaigns, and dashboards that make it work. From GTM planning and demand generation to campaign builds in HubSpot, Salesforce, and LinkedIn Ads, we lead with the same precision we bring to strategy. We’re your CMO and marketing operator in one—delivering clarity, performance, and execution when growth can’t wait.

Explore the services below to see how we can work together.

Our Services & Approach

We combine deep expertise in both marketing and technology—delivering an end-to-end solution you won’t find anywhere else.

Fractional CMO

Executive-Level Leadership, Without Full-Time Overhead

When growth is critical and failure isn’t an option, you need more than ideas—you need marketing leadership that delivers. As your Fractional CMO, we embed directly into your business, guiding strategy, aligning cross-functional teams, and turning vision into velocity.

You get a senior marketing partner who thinks like a founder, moves like an operator, and executes like an owner.

Unlike traditional consultants, we don’t stop at strategy—we drive execution from day one. We become a trusted part of your leadership team, with the ability to see around corners and make the right calls when it counts.

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What You'll Gain:

  • A clear go-to-market strategy built around your goals
  • A trusted leader who can manage internal teams, agencies, and vendors
  • Strategic alignment between sales, marketing, product, and leadership
  • Measurable progress toward pipeline and revenue targets
  • Confidence your marketing is built to scale

What We'll Do:

  • Design and lead your demand gen and ABM programs
  • Oversee brand, content, product marketing, and performance channels
  • Develop KPIs, forecast marketing impact, and build C-suite dashboards
  • Support hiring and team development (if needed)
  • Represent marketing in executive discussions and board meetings
Get Strategic Leadership

Marketing Technology & Ops

Executive-Level Leadership, Without Full-Time Overhead

Most marketing strategies don’t fail because of poor ideas—they fail because the systems behind them are incomplete, disjointed, or treated as an afterthought. Internal teams often lack the expertise to fully leverage the tech stack, or worse, the technology isn’t aligned to support the strategy at all. That’s why we start by aligning your marketing plan with the right MarTech infrastructure.

You get a senior marketing partner who thinks like a founder, moves like an operator, and executes like an owner.

Most marketing ops consultants stay in the theoretical. I go inside your platforms, build what’s needed, and stay to make sure it works. You don’t just get a plan—you get precision, implementation, and momentum. We believe in building lean, scalable systems that enable smarter, more sustainable growth.

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What You'll Gain:

  • Operational clarity and smoother internal handoffs
  • A marketing tech stack that works together, not against you
  • Cleaner data, faster reporting, and smarter segmentation
  • Marketing-sales alignment that finally sticks
  • Confidence in your dashboards and decision-making

What We'll Do:

  • Audit and optimize your existing systems (HubSpot, Salesforce, etc.)
  • Automate lead lifecycle, scoring, handoff, and follow-up
  • Build or fix internal workflows and campaign processes
  • Set up attribution models and performance dashboards
  • Document and standardize SOPs for future scaling
Optimize Your MarTech

HubSpot Optimization

Unlock the Full Power of Your HubSpot Investment

If you’re only using HubSpot for emails and contact storage, you’re leaving revenue on the table. When optimized correctly, it becomes the operational core of your marketing and sales engine. We help growth-stage companies transform HubSpot into a high-performance system that drives revenue, automates workflows, and connects every piece of the buyer journey.

We've managed HubSpot instances across startups and mid-market companies. We know how to turn the platform into a true revenue system—and I’ll get under the hood to make it happen.

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What You'll Gain:

  • A CRM that reflects your customer journey
  • Automations that save hours and drive conversions
  • Reporting that ties marketing activity to pipeline and revenue
  • Cleaner segmentation and smarter lead routing
  • Full confidence in your campaigns and sales workflows

What We'll Do:

  • Customize lifecycle stages and deal pipelines
  • Build intelligent automation workflows and nurture sequences
  • Set up lead and account scoring models
  • Configure dashboards for campaign, lifecycle, and funnel tracking
  • Train your team or support your agency/vendor partnerships
Maximize Your HubSpot Investment

Demand Generation Campaigns

Campaigns That Drive Real Pipeline—Not Just Clicks

Tired of campaigns that feel disconnected or don’t perform? We help you build and launch integrated campaigns that target the right buyers, convert at the right time, and actually impact revenue.

This is high-impact marketing, fully executed — so you don't have to chase freelancers or fill in the gaps. We’re not just strategic thinkers — we’re doers. Whether you need to launch a multi-channel campaign, spin up a lead gen program, build lifecycle nurture flows, or execute ABM playbooks, we handle it hands-on. That means fewer dropped balls, faster execution, and results you can actually measure. We fill the bandwidth and expertise gaps that are slowing your team down — without adding headcount.

We build campaigns with pipeline in mind—not vanity metrics. Every asset, audience, and automation is part of a cohesive growth strategy I help you build and execute from start to finish.

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What You'll Gain:

  • Full-funnel campaigns built around your audience and goals
  • Strategic channel mix across paid, organic, and lifecycle
  • Messaging and creative aligned to decision-stage needs
  • A performance loop of testing, learning, and optimization
  • Clear reporting on what’s working—and what’s not

What We'll Do:

  • Create campaign plans mapped to buyer stages and sales motions
  • Launch and manage paid campaigns (LinkedIn, Google, Meta)
  • Build nurture programs and conversion workflows in your MAP
  • Coordinate content, offers, and landing pages with your team
  • Optimize campaign performance based on data, not gut feel
Start Building With Us
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Performance Analytics & Growth Strategy

Data That Drives Decisions—Not Just Reports

We track what matters, cut what doesn’t, and build a marketing engine that fuels revenue. Data without action is just noise. We help you define meaningful KPIs, build dashboards that drive smarter decisions, and use insights to continuously improve performance.

  • Clear funnel performance and conversion visibility
  • Real-time campaign dashboards with actionable insights
  • Attribution models that show what’s actually driving ROI
  • Forecasting aligned to sales and revenue goals

Most teams drown in data but starve for direction. We help you connect the dots between your marketing activity and revenue outcomes—so you know exactly what’s working, what’s not, and what to do next.

Track Performance Smarter
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Custom Engagements

Built Around Your Needs, Budget, and Timeline

Some businesses don’t need a full program—they need a custom solution. Whether you’re prepping for a raise, launching a new product, or dealing with messy marketing chaos, we'll help you build a focused plan to move fast and grow smart.

Past Custom Projects:

  • Marketing audits and growth roadmaps
  • CRM migrations and MarTech cleanups
  • Pre-funding GTM strategies for startups
  • Interim leadership during marketing transitions
  • Campaign performance analysis and pivots

Let’s connect, talk through your goals, and build something that meets you where you are—then helps you get where you’re going, faster.

Let's Chat